To assist Kellogg's in relaunching their plant-based Be Natural brand, I helped develop a range of videos that promoted plant-based diets from a number of angles. They included 'Natural Inspiration' - which featured the seachange story of celebrity chef Darren Robertson, and his TV presenter wife, Magdalena Roze - two different approaches to telling the Blue Zone story including a fully animated video, and a collection of recipe videos that incorporated Be Natural products.
The wider campaign included native articles, reader surveys and digital display ads to point readers to their website to learn more about their 'Plant Power' message.