A compilation of video projects where my involvement has ranged from developing the concept, art directing the shoot, producing on-screen graphics and occasional editing. They include TVC’s and online content series produced for advertising clients, trade presentations and videos for sales purposes.

The Heart Foundation needed to mobilise awareness around heart health including Australia’s dangerous complacency about heart disease. The Heart Foundation partnered with News Corp Australia in a bold, brand campaign that received numerous awards.

• 2019 Mumbrella Awards Media Campaign of the Year

• 2019 Cannes Lions International Festival of Creativity Awards (shortlisted in three categories)

• 2019 Effie Awards Short Term Effects (gold), Media Led Idea or Media Partnership (gold), Not for Profit (silver), Positive Change (silver)

• 2019 News Media Awards Best Execution of Print Advertising for a Client (National/Metro), Best Execution of Integrated Advertising for a Client (Open), Best Execution of Native Advertising for a Client (Open), Best Innovation for an Advertising Client (Open) and Best Community or Social-Purpose Initiative (Open)

• 2019 Australian Marketing Institute Awards for Creativity in Brand, Product or Service Marketing; Integrated Marketing Communications program; Social Change Marketing and Not for Profit Marketing

• 2019 B&T Awards Best PR Campaign.

The four-week integrated campaign was launched and led by News Corp’s media and marketing solutions division, newsamp. We teased then revealed the “criminal” as heart disease – the nation’s worst serial killer. The campaign featured high impact print and digital executions, online “Encounters with a Serial Killer” videos along with TVC’s and radio ads. I art directed and produced all creative assets used in this campaign as well as the case study video shown here.

The campaign was well received and hugely successful. Results in just the first week included:

- Public tri-partisan support (Federal Government, Federal Opposition and Greens) for more action on heart disease, including the need for Medicare-funded health checks.
- A Federal Government promise to introduce a dedicated Medicare Benefits Schedule item number for Heart Health Checks by 1 April 2019, which the Heart Foundation estimates will prevent 9,100 deaths from heart attack and stroke over the next five years.
- A $170-million commitment by the Federal Opposition for Medicare-funded Heart Health Checks if Labor wins the next election.
- Almost 2,000 media stories – print, online, radio and TV – that have helped spread the important message about heart disease to more than 20 million Australians.
- More than 150,000 unique completes of a new consumer Heart Age Calculator, which was launched in conjunction with the “Serial Killer” campaign.
- Heart Foundation website traffic has increased by 270 per cent.

After being presented an already approved concept, I was tasked with building a collection of detailed Japanese scenes in glass terrariums for the Japanese National Tourism Organization. They were used across a range of print and digital display ads in a wider campaign that included a multi-tile lumberjack on the news.com.au homepage and a custom magazine.

Numerous examples of digital executions that include animation, video and interaction. Most commonly built on the Bonzai or Celtra platforms, I often seek to develop ads with animation, to draw attention, but are controlled by the user scrolling the site as opposed to deliberate interaction.

A video series, shot in Darwin and surrounds, designed to encourage Australians to consider moving to the Northern Territory. Each video focussed on people from the Government’s core demographic targets - business owners, families and young professionals - and edits of 15, 30 and 120 seconds were produced for each. They were distributed online and supported with press advertising.

A 60 second selection of various animations I’ve created for video projects.

To provide a greater insight into Canada as a travel destination, I helped develop this online video series, each focussed on specific regions. Hosted by travel blogger, Michael Turtle, this series was shown on escape.com.au, the Unruly network and Michael and Destination Canada's social networks.

For this series, I produced storyboards, on-screen graphics and supporting digital display and interactive ad units. The first video here is a teaser for the series followed by each region video.

KFC wanted to build a greater affinity with footy fans so News Corp developed a ‘Code Block’ partnership with their sports/led brands. I was involved with the initial pitch by producing video, brand and editorial mock assets along with subsequent ‘Half Time Review’ and News Corp Case Study videos.

To assist Kellogg's in relaunching their plant-based Be Natural brand, I helped develop a range of videos that promoted plant-based diets from a number of angles. They included 'Natural Inspiration' - which featured the seachange story of celebrity chef Darren Robertson, and his TV presenter wife, Magdalena Roze - two different approaches to telling the Blue Zone story including a fully animated video, and a collection of recipe videos that incorporated Be Natural products.

The wider campaign included native articles, reader surveys and digital display ads to point readers to their website to learn more about their 'Plant Power' message.

A mix of concept and live ads, all of which I developed the idea, copy and visuals for. The Coca-Cola ads at the end were pitched as an idea to counter the increasing violence that was occurring around Sydney’s CBD at the time.

To promote the new Volkswagen Passat Alltrack, I helped develop this video content series that followed celebrity chef, Ben O'Donoghue as he explored foodie gems around New South Wales in the comfort of the Passat Alltrack. The locations of each were Country, City and Coast. I created the campaign identity, developed storyboards, art direct the shoots and produced the on-screen graphics.

From single page advertorials to full magazines, I've been involved in all aspects of magazine design including custom concept development, art direction of layouts and photo shoots through to finished art and press checks.

Examples here include work for National Geographic, Microsoft, Volkswagen, Cannes Advertising Festival, BWS, Foxtel, OZ Design and the Australian International Motorshow, .

To promote the Home Ground Advantage (HGA) program where Holden provides financial grants to grassroots sporting clubs, we were tasked to produce a number of videos about one of their recipients. We visited the Moree & Districts Netball Association before and after spending their grant on new facilities. The first video here is the full edit (2 mins) and the following are shorter social edits. I helped develop the storyline, produced storyboards, art directed the shoot and produced the on-screen graphics.

A variety of concept outlines and scamps showing my development of campaign ideas for varying clients.

As official sponsor of the Australian of the Year awards, the Commonwealth Bank sought to extend their exposure in an ‘Australian of the Day’ series. This included online native articles and a selection of these videos that I developed storyboards for and art directed the shoots on location.

A selection of logos I’ve developed over time for clients such as Nike, News Corp Australia, sporting clubs and small business.

Various examples of presentations designed for News Corp Australia and other clients.

Various image manipulations that I have concepted and executed for News Corp and it's clients.